About Nahji
What is Nahji?
Nahji is a social enterprise that teaches financial literacy through play-based and experiential education and relevant content. Our mission is to mainstream financial literacy in the Arab world as a basic and vital life skill through programs at schools, resources at home, and knowledge for all of society.What is Nahji?
Nahji is a social enterprise that teaches financial literacy through play-based and experiential education and relevant content. Our mission is to mainstream financial literacy in the Arab world as a basic and vital life skill through programs at schools, resources at home, and knowledge for all of society.Our Values
Education
It is the one thing that no one can take away from you. We believe in a financial education, starting really young.
Relevant
Our offerings will always take into consideration the times we are living in, what may come, and the age of our audience.
Experiences
Experience is the best teacher. We hold experiential learning at our core, and ensure that children get to experience what they learn while relating it to real life.
Personalized
There is no one shoe-fits-all solution. We consider each need and design the best solution for them.
Inclusiveness
Money is universal and impacts everyone. That’s why we aim to reach and impact all walks or lifes, regardless of social or economic status.
Openness
Talking about money does not have to be taboo. We value openness as the cornerstone of spreading awareness about financial literacy.
How it came about
Founded in 2017 by Dina Shoman in Amman, Jordan, Nahji is the go-to resource for parents, educators, and organizations who understand the importance of giving children and youth a financial education.
Dina grew up as a fourth generation banking family with a well trusted legacy in the Arab world and internationally. Dina’s passion for children and education coupled with her banking experience, led to her purpose of creating fun ways for children and youth to get a financial education in MENA and the US.